Selected work

Brands we've helped grow up online.

Each of these started somewhere familiar — DMs, spreadsheets, a printed menu, a phone ringing through dinner service. Here's where they are now.

Featured case study

Hawrat

Modest fashion / Abaya · International audience

Hawrat began as an Instagram-led abaya brand. We rebuilt it as a real business — full ecommerce, inventory, international payments, customer accounts, and email marketing. Now it runs as an operation, not a DM thread.

Visit hawrat.com
Hawrat editorial photography — abaya draped on a model in soft daylight

The challenge

The brand had product, taste, and a loyal Instagram following — but no infrastructure. Orders came through DMs. Stock was tracked on a spreadsheet. Payments meant chasing screenshots. The founders were drowning in admin while the brand grew.

What we built

  • Full ecommerce site with product variants (size, colour, length)
  • Stripe and PayPal checkout for international orders
  • Inventory management with low-stock alerts
  • Customer accounts and order history
  • Email automation: welcome series, abandoned cart, post-purchase
  • Editorial content layouts to keep the brand voice intact
  • Admin training so the team can run it without us

The transformation

  • Moved from DM order-taking to a structured ecommerce operation
  • Inventory now tracked in one place — no more spreadsheet
  • Founders freed up to focus on product and brand instead of admin
  • Email list became a revenue channel, not just a newsletter

More case studies

Different businesses, same care.

Fletcher Herbals — green herb oil jar with botanicals and label on a wooden surface

Herbal haircare / beauty · Australia

Fletcher Herbals

A grandmother's hair-oil recipe turned into a modern DTC brand. We built an editorial experience with parallax scroll, a botanical ingredient library, and an interactive dosage quiz — all loading under 2 seconds.

What we built

  • Full-screen parallax hero with scroll-driven jar animation
  • Interactive botanical library — tap any ingredient to see its benefit
  • Dosage calculator quiz — recommends personalised usage based on hair type, scalp, and goal

The transformation

  • A family recipe now has a home worthy of the story behind it
  • Interactive ingredient library builds trust and educates without overwhelming
  • Dosage quiz converts browsers into confident first-time buyers
Visit live site
Newcastle Barber — team in their modern barbershop at opening day

Barbershop / grooming · Newcastle West, Australia

Newcastle Barber

A local barbershop getting by on foot traffic and phone calls. We built a full marketing site with online product sales, dark/light mode, parallax scroll, and a Google Maps integration. Now it's the shop's permanent digital home.

What we built

  • Full marketing site with hero, services, pricing, testimonials, FAQ, and location
  • Online product shop with cart and Stripe checkout
  • Dark and light mode with smooth theme switching

The transformation

  • Shop now has a permanent digital home customers can find on Google
  • Products available for purchase 24/7 — not just during shop hours
  • Professional online presence matches the quality of the cuts
Visit live site

Could be your business next.

Tell us where you are now. We'll be honest about whether we can help — and if not, we'll point you somewhere better.

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